Characteristics of the dermocosmetics market in Poland
Katedra Technologii i Analizy Instrumentalnej, Wydział Towaroznawstwa, Uniwersytet Ekonomiczny w Poznaniu
The aim of this work is to characterize the dermocosmetics market in Poland and the conditions of its functioning. The Polish dermocosmetics market is one of the most rapidly-growing sectors of healthcare products in Poland. At the turn of last several years, the perception of cosmetic products sold in pharmacies underwent considerable changes. Currently, they are viewed by consumers as a safer and more hypo-allergic alternative to products available in traditional stores. The dermocosmetics market in Poland is dominated by large international corporations. The highest shares in the dermocosmetics market are currently held by Vichy na La-Roche Posay brands. The growing income of the society and an increased interest in dermocosmetic products, resulting from higher health awareness, exert the highest impact on the development of the dermocosmetics market. The dermocosmetics market is extremely profitable though in recent years it has begun to economise. Its growth in quantity terms is still observed, but it is no longer so impressive in terms of value, given that there are more and more brands available at affordable prices. The contemporary dermocosmetics industry promptly reacts to the evolving market requirements, also envisaging a number of changes that are likely to take place in the coming years.
Key words: dermocosmetics, dermocosmetics market, brands, market shares