Genetotrophic cosmetologyHenryk Kostyra 1/, Marta Potocka 1/, Elżbieta Kostyra 2/ 1/ Laboratorium Nutrikosmetyki, Olsztyńska Szkoła Wyższa im. Józefa Rusieckiego w Olsztynie 2/ Katedra Biochemii, Uniwersytet Warmińsko-Mazurski w Olsztynie Summary Genetotrophic cosmetology is a concept formulated by authors of this work based on the theory of genetotrophy by Roger J. Williams. The key assumption of genetotrophic cosmetology is the occurrence of biochemical individuality that diversifies human organisms. The backbone of such a view are accomplishments of genomics and proteomics. They are both linked with human nutrition, in the aspect of diversity as well as quantity of food consumed. In respect of cosmetology, that field of science is referred to as "nutricosmetics". Nutricosmetics should, thus, be comprehended as coupled physiological nutrition (a diet) and cosmetological nourishment (the application of bioactive cosmetics). In the aspect of genetotrophic cosmetology, the effectiveness of both these modes of nourishment is determined by the biochemical individuality of each man´s body. Genetotrophic cosmetology is strongly linked with the future individualization of cosmetic treatments, coupled with nutrition and physical activity of a man. Key words: genetotrophy, nutrition, physical activity |